Data & Analytics
Turning business data into clearer decisions.
- Data analysis & actionable insights
- Dashboards & KPI reporting
- Spreadsheet modelling & AI automation
Digital Solutions Studio
Pralexo.
Business thinking. Product mindset. Digital execution.
πρᾶξις (praxis) — from thought to action.
What we do
Two disciplines.One commercial mindset.
Websites & Digital Products
Digital experiences designed around real business needs.
- Website design & development
- Custom web applications
- Product strategy & user experience
Selected work.
Websites and digital products we've designed and built.
Websites and digital products we've designed and built.
Designed and built a digital platform that combines recruitment, applicant tracking, client management and HR services in one integrated experience. The platform supports employers, candidates and recruitment teams through tailored workflows, including AI-assisted tools that help streamline recruitment and identify promising applications.
- Web Application Development
- Recruitment Workflow Automation
- AI Integration
- User Experience Design
- Product Development
Designed and developed an interactive fantasy football platform where users draft players, manage squads and compete across a full season. The application brings together live drafting, real-world football data, custom scoring systems, player trading, waivers and league competitions within one integrated experience.
- Web Application Development
- Product Design
- Complex User Workflows
- Data Integration
- Interactive User Experience
Designed and built a recruitment platform with dedicated experiences for early-career job seekers, employers and the recruitment agency managing the process. The platform brings together job discovery, candidate engagement and recruitment management through tailored journeys for each user group, creating a more connected recruitment experience.
- Web Application Development
- Multi-Sided Platform Design
- Recruitment Workflows
- User Experience Design
- Product Development
Created a guided devotional web application that helps users discover relevant Christian content based on how they feel, what they need and how much time they have. The experience brings together personalised devotional matching, Scripture, reflection and guided prayer in a simple interface designed to make daily spiritual reflection more accessible.
- Web Application Development
- Personalisation
- Content Matching
- Product Design
- User Experience Design
Designed and developed a dating application concept focused on creating a more intentional experience for people looking to connect. The project explores how product design, user journeys and interactive features can translate an early-stage idea into a functional web-based MVP.
- MVP Development
- Product Design
- User Experience Design
- Interactive User Workflows
- iOS Development
- Mobile Application Development
- Android Application Development
Selected feedback
Othniel combines commercial thinking with practical delivery. He was able to understand the business need quickly and turn it into a solution that was genuinely useful.
CEO, Get Scaled Client feedback
Our approach
Understand the problem.Find the right solution.Make it happen.
- 01
Think commercially
Understand the business challenge before proposing a solution.
- 02
Design intentionally
Prioritise what matters to the business and its users.
- 03
Execute practically
Turn ideas into useful, working solutions.
About Pralexo
Built on experience. Driven by execution.
Othniel Adeosun
Pralexo is an independent digital consultancy founded by Othniel Adeosun, bringing together experience in strategy, operations, product and analytics with hands-on digital development.
Having worked across healthcare, technology, mobility, economic development and investment banking, I bring a commercial perspective to every project — understanding not just what needs building, but why it matters.
Professional Experience
Eucalyptus / Hims & Hers
Strategy & Operations
Digital Healthcare
Voi Technology
Product Optimisation & Operations
Mobility & Technology
London & Partners
Innovation & Business Growth
Economic Development
Intesa Sanpaolo
Debt Capital Markets
Investment Banking
Education
University College London (UCL)
Computer Science
The thinking and the doing, together.
From understanding the challenge to delivering the solution, you work directly with the person responsible for both.
No unnecessary layers between strategy and execution.
Connect with the founder (opens in a new tab)Professional analytics work is not displayed publicly due to confidentiality obligations.
Let's talk
Have a problem worth solving?
Tell us what you're working on. We'll explore how we can help.